How To Create Ad Sets On Facebook

When setting upward a paid Facebook ad, in that location are a lot of boxes to be checked.

Are you targeting the right people? Are your image dimensions to scale? Are you running the correct type of advertizing? If we're being honest, it tin can go a little disruptive.

With more than 2.vi billion people using Facebook every calendar month, and nearly 1.seven billion users every day, Facebook offers upwardly a unique opportunity for marketers to augment their organic efforts. The trouble is, with both an investment of time and money on the line, there'due south not much room for oversight.

To help, nosotros've put together a checklist to aid yous proceed all of your campaign details direct. Or lookout man this short video on how to increase the effectiveness of your ads and budget. These will help ensure that you're tapping into the right audition with the right ad at the right time.

Facebook offers a variety of paid advertizing options and placements, just all ads tin be broken down into three elements:

1. Campaigns. The campaign houses all of your assets.
2. Ad sets. If you lot're targeting split audiences with different characteristics, you lot'll need an individual ad fix for each.
3. Ads. Your actual ads live within your ad sets. Each ad set can hold a diversity of ads that vary in color, copy, images, etc.

With that terminology out of the way, let's dive in to creating an ad.

How to Run Facebook Ads

1. Create an account with Facebook Ads Manager.
2. Offset creating an ad through Facebook's Ads Managing director.
3. Choose an objective.
4. Choose your audience.
5. Gear up your upkeep.
6. Create your ad.
7. Monitor your advertizement's performance metrics.
8. Reporting on Facebook ad operation.

i. Create an account with Facebook Ads Manager.

Facebook'due south Ad Manager is a sophisticated dashboard that provides users with an overview of all their campaigns.

Upfront, the dashboard highlights an estimate of how much y'all're spending each day. The dashboard is organized past columns, which makes it easy to filter through your ads so yous tin create a custom view of your results. Primal numbers similar reach, frequency, and cost are readily available, making reporting on performance a no brainer.

In order to use the Facebook Ads Manager, you'll demand a Facebook Concern Folio (learn how to set one upward here). This is because you tin can't run ads through personal profiles.

So, follow these steps:

1. Navigate to https://www.facebook.com/business organization/tools/ads-manager.
2. Click the button that says "Go to Ads Director."
3. Ostend your information on the ad account setup folio.
4. Fix your payment method.
5. Salve changes.

Once fix, the Ads Manager becomes the control center for your Facebook ads.

2. Kickoff creating an advertisement through Facebook'due south Ads Manager.

In one case you log into the Ads Managing director, you lot'll see a functioning dashboard where all of your campaigns, advertizing sets, and ads volition exist listed including the results they've driven for your Facebook page. Unless y'all've already created an ad for your Facebook page, this dashboard will be empty.

To create a new campaign, advertizing set up, or ad through the Facebook Ad Manager, tab over to the type of advertisement yous want to create and click the green "Create" push to far left of these advert types, as shown below. Y'all can see from this screenshot that we're currently ready to create a new entrada.

3. Choose an objective.

Facebook's Ads Manager, like many social media ad networks, is designed with your campaign objective in heed. Before getting started, Ads Managing director will prompt yous to choose an objective for your campaign:

There are 11 dissimilar objectives to cull from. The list includes everything from general brand awareness, to getting installs of your app, to increasing traffic to your online shop.

By choosing i of these objectives, you're giving Facebook a better idea of what y'all'd like to do so they can nowadays yous with the best-suited ad options. Every bit shown in the screenshot above, Facebook'due south ad options include:

• Brand awareness
• Reach
• Website traffic
• Engagement
• App installs
• Video views
• Atomic number 82 generation
• Messages
• Conversions
• Itemize sales
• Store traffic

Permit'due south say, for sake of this weblog post, you're looking to bulldoze more traffic to your website. When you lot select this option, Facebook volition prompt you lot to enter the URL y'all're looking to promote. If you're using marketing automation software, be sure to create a unique tracking URL with UTM parameters for this to ensure that you'll exist able to proceed track of traffic and conversions from this ad. For HubSpot customers, this tin exist done using the Tracking URL Builder.

Once selected, Facebook will and so display the advertizing option that makes the most sense in terms of achieving this objective.

Featured Tool: Facebook Advertising Checklist

Don't forget to download the Facebook Ads Checklist and salvage it for Facebook ad campaign best practices.

4. Cull your audition.

Your next stride is to configure your target audience -- you can do this for each ad ready that belongs to the same campaign. If y'all're but starting out with paid advertizement on Facebook, it's likely that y'all'll have to experiment with several dissimilar targeting options until you reach an audition that fits just right.

To help you narrow your focus, Facebook's targeting criteria are accompanied by an audience definition gauge. This tool -- located to the right of the audience targeting fields -- takes all of your selected backdrop into consideration in order to come up up with a potential reach number.

If you're wavering between choosing a specific audition over a wide 1, consider your objective. If you're looking to bulldoze traffic, yous'll probably want to focus on the type of people y'all know will exist interested in your offering. However, if yous're looking to build brand awareness or promote a widely appealing offer, feel free to focus on a more general audience.

Facebook's congenital-in targeting is vast, including options such as:

• Location
• Age
• Gender
• Languages
• Relationship
• Education
• Piece of work
• Financial
• Home
• Ethnic Affinity
• Generation
• Parents
• Politics (U.S. but)
• Life Events
• Interests
• Behaviors
• Connections

Y'all also take the option to select a Custom Audience -- this allows you to target people on Facebook who are in your company's contact database, visited a folio on your website that has a tracking pixel, or use your app or game. To learn more about how to set a Custom Audience on Facebook, check out these instructions. (And for more than on the specifics of these criteria, visit this Facebook targeting resource.)

Once you notice a group that responds well to your ads, Facebook allows you lot to relieve these audiences to be used again after -- so you may not need to dive into this step once yous've been running Facebook ads for a while.

5. Set up your budget.

Facebook allows yous to set either a daily upkeep or a lifetime budget. Here'due south how they differ from each other:

• Daily budget. If you want your ad set to run continuously throughout the 24-hour interval, this is the option you'll want to become for. Using a daily budget means that Facebook volition stride your spending per mean solar day. Keep in mind that the minimum daily budget for an ad set is $1.00 USD and must be at least 2X your CPC.
• Lifetime upkeep. If you lot're looking to run your ad for a specified length of time, select lifetime budget. This means Facebook will footstep your spend over the fourth dimension period you set for the ad to run.

To farther specify your budgeting, plough to the advanced options -- this option is linked at the bottom of the screenshot shown above. This department allows you to specify a few things:

Schedule

Choose whether or non your want your campaign to run immediately and continuously or if yous want to customize the start and terminate dates. You tin as well set parameters so that your ads only run during specific hours and days of the week.

Optimization & Pricing

Cull whether or not y'all desire to bid for your objective, clicks, or impressions. (This will alter how your advertizement is displayed and paid for.) By doing then, y'all'll pay for your ad to be shown to people within your target audience that are more likely to consummate your desired action, only Facebook will control what your maximum bid is.

If you don't want Facebook to set optimal bids for you, y'all'll desire to opt for manual bidding. This option awards you full control over how much you're willing to pay per action completed. Nevertheless, Facebook will provide a suggested bid based on other advertisers' behavior to give you lot a sense of what y'all should shoot for.

Delivery

Delivery type falls under two categories: standard and accelerated. Standard commitment volition show your ads throughout the 24-hour interval, while accelerated delivery helps you reach an audience quickly for time-sensitive ads (Note: this option requires transmission bid pricing).

6. Create your advertizing.

What do you want your ad to look similar? It all depends on your original objective.

If you lot're looking to increment the number of clicks to your website, Facebook's Ad Manager will suggest the Clicks to Website ad options. Makes sense, correct?

This ad choice is broken down into two formats: Links and Carousels. Essentially, this means that you can either brandish a single image ad (Links) or a multi-image ad (Carousel) with iii to 5 scrolling images at no boosted toll.

A Links ad will be displayed like this:

A Carousel advert will exist displayed like this:

One time y'all decide between the ii, yous'll need to upload your artistic assets. Information technology's important to notation that for each blazon of ad, Facebook requires users to adhere to certain design criteria.

For single image ads, Facebook asks that users adhere to the following design recommendations:

• Text: 125 characters
• Ad Headline: 25 characters
• Image ratio: i.91:ane
• Prototype resolution (including CTA): 1080 x 1080 pixels

For multi-paradigm ads -- likewise known every bit Carousel Ads -- Facebook provides the following design recommendations:

• Recommended image size: 1080 x 1080 pixels
• Paradigm ratio: i:one
• Text: 125 characters
• Headline: 40 characters
• Link description: xx characters

Your image may not include more than than 20% text. Encounter how much text is on your image.

Proceed in mind that these are the advertisement options for the "Traffic" objective.

If you selected "boost your posts," you lot'd be presented with different ad options like the Page Postal service Engagement: Photo advertizing. This ad has a unique set of blueprint recommendations. To explore all of the advertizing options and their design specifics, refer to this resource.

In one case you select an advertisement type, the Ads Director will prompt you lot to identify how y'all'd like to display your ad. The options they provide are as follows: Desktop News Feed, Mobile News Feed, and Desktop Right Column.

Here'due south how each ad would appear:

Desktop News Feed

Mobile News Feed

Desktop Right Cavalcade

Be enlightened if your ad isn't associated with a Facebook page, you'll merely be able to run Desktop Right Column ads. To leverage all iii display locations, yous can larn how to create a Facebook Page here.

7. Monitor your ad'due south operation metrics.

Once your ads are running, you'll want to go on an eye on how they're doing. To encounter their results, you'll desire to look in two places: the Facebook Advertisement Managing director and your marketing software.

Co-ordinate to Facebook, here are some of the key metrics to await for (and their definitions):

• Performance. Tin can be customized further to include metrics like results, reach, frequency and impressions
• Engagement. Tin be customized further to include metrics similar Page likes, Page engagement and post engagement
• Videos. Can exist customized further to include metrics like video views and avg. % of video viewed
• Website. Can be customized further to include metrics like website deportment (all), checkouts, payment details, purchases and adds to cart
• Apps. Tin can be further customized to include metrics like app installs, app engagement, credit spends, mobile app deportment and cost per app appointment
• Events. Can be further customized to include metrics like upshot responses and price per event response
• Clicks. Can be further customized to include metrics similar clicks, unique clicks, CTR (click-through charge per unit) and CPC (cost per click)
• Settings. Can be farther customized to include metrics like kickoff appointment, end engagement, advertising set up proper noun, ad ID, delivery, bid and objective

Regardless of which of these metrics yous use to mensurate the success of your advert efforts, you tin can detect the information in the Ads Director.

As y'all analyze, you lot'll be thinking about your data in 4 main means, depending on how granular you demand to get:

• The account level
• The entrada level
• The ad set level
• The ad level

The Account Level

This gives a loftier-level view of performance beyond all campaigns. You lot'll detect aggregate data that gives y'all a bird'due south middle view.

Simply navigate to the ads manager and click Account Overview. From there, yous'll be able to customize the metrics you desire to see drill down time ranges, and more.

The Campaign, Advertizing Set, or Advertising Level

You lot tin also get far more specific with your analysis by checking the performance of campaigns and even downward to individual ads. This can help you lot figure out which messaging, audiences, and collateral are resonating the all-time.

All you have to exercise is navigate to the Campaigns, Advert Sets, or Ads tabs next to Account Overview in the ads manager.

8. Reporting on Facebook advertizement performance.

Y'all can receive custom reports via email as well. Here's how to prepare it up:

1. Navigate to Analyze and Report through the upper main menu.
2. Choose Ads Reporting.
3. Select Create Custom Report.
4. Select and open a saved study.
5. Cull Save As next to the save icon. Give your report a name and check Schedule Email.
6. Follow the prompts to edit and confirm your reporting preferences.

While there are certainly a lot of details to keep straight when planning a paid Facebook ad, information technology's of import that you don't lose sight of the big picture show. Reporting on clicks and conversions from Facebook is important. Nonetheless, if you're using URLs with specific UTM codes, you take an opportunity to measure your ads' full-funnel effectiveness using your marketing software.

Tracking URLs will help your marketing software keep track of how many leads, or better yet, how many customers you've gained from your advertising efforts. This information is useful in determining the ROI of this source, and tin can as well be used to inform your overall Facebook marketing strategy.

If y'all're a HubSpot customer using our ads tool, this process is already taken care of for yous. You tin too create unique tracking codes for your Facebook entrada past navigating to the Tracking URL Builder on the Reports Abode page. All yous'll need to practise is plug in the URL, attach a entrada, and cull the source you want the URL to be attributed to in your Sources Report. One time your advertizing launches and you lot commencement getting traffic and conversions on your website, you'll exist able to easily runway how many visits, contacts, and customers you lot're generating.

Now that you know how to fix an advertisement, it's time to create one of your own so that you tin spread make awareness on Facebook and generate traffic and leads from your ideal prospects on the platform.

Editor'south annotation: This postal service was originally published in September 2022 and has been updated for comprehensiveness.

Originally published Aug 12, 2022 3:00:00 PM, updated Apr twenty 2022

How To Create Ad Sets On Facebook,

Source: https://blog.hubspot.com/marketing/facebook-paid-ad-checklist

Posted by: rascosomprood.blogspot.com

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